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CRITERIA 6-10
INCREASING EARNINGS
A company's earnings over the last 5 years are compared to the prior year's earnings.  A point is granted for every year where the earnings are greater than the previous year's.
DIVIDENDS
A company is awarded a point for every year a dividend was reported over the last 5 years.
INCREASING DIVIDENDS
A company's dividends over the last 5 years is compared to the prior year's dividends.  A point is granted for every year where the dividends are greater than the previous year's.
PRODUCT LINE
A company's present and future product line is evaluated.  A determination is made as to whether it is comparable (score of 3), superior (score of 5), or inferior (score of 1) to its competitors'.
INSIGHT
Management's potential is estimated.  Based on conversations with company officials, we try to determine if they have a grasp of their current situation (score of 3), have a coherent correction plan (score of 5), or appear to be lost (score of 1).