At the Phoenix we believe in identifying opportunities. We look for situations where bad things have happened to good people. These situations provide us with the potential for increased returns.

A company's fortunes can turn sour for several reasons:
finances are not sound;
the product line has decreased demand;
management has committed a crass "faux pas";
"herd mentality".

Through our objective analysis we strive to identify companies which have:
finances which are sound or showing improvement;
a product line with future potential;
a management team capable of learning from its own and other's mistakes and act accordingly;
been caught in a market downdraft as innocent bystanders.